Tata Motors EV Chief Reveals Why Company Skipped Battery Swapping - Sets Bold 2025 Targets

[{"selector":"#anim-e98f25f7-bc48-45a7-8154-3bc58eb6bd7c","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5381a95-e173-4637-b037-c7ada043fe47","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4655.55534%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Written by: Tabish Sultan Credits: Vivek Srivatsa, Linkedin EV Spotlight

No Battery Swapping

[{"selector":"#anim-cf3d0659-03cb-4495-891e-0b7eab12787d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c5e087a-2a13-4059-a8e7-2bda6466f347","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8719657d-44e7-417c-b0d4-0b816da28164 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d21bea0e-1d5f-4a89-a1d5-1ec0e861d154","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bed78e57-346a-440c-b80a-43acf99445b7","keyframes":{"transform":["translate3d(-238.41462%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5d1c650-12ef-47b9-8041-60c069ace704","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bd3b15e-0337-436c-9a9f-98f9d8419840","keyframes":{"transform":["translate3d(-116.05352%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tata Motors studied battery swapping but decided not to use it. They believe fixed batteries last longer, offer better performance, and save customers from the hassle of finding swapping stations or paying extra fees. Credits: tata.evofficial, Instagram

No Battery Renting

[{"selector":"#anim-49d0ab0f-6664-4cbf-a4a5-6421423ade38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3180a9c9-568b-4e18-926f-6924daa15d44","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6081cff9-fc96-4963-8b99-f58692bab299","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40051df5-6f7e-497e-8f10-5a5d3f05db43","keyframes":{"transform":["translate3d(88.47926%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7142a514-c913-4262-98e4-401ad296ee72","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bef3cc6c-9846-4bd6-8f7b-81b013338d10","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5318f2b3-a55b-41a4-b8b2-a168297713f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Some companies offer battery rentals to lower car prices, but Tata Motors believes Indian buyers prefer full ownership. Renting a battery every month may seem cheaper but adds costs and complexity over time. Credits: tatamotorscars, Instagram

More People Buying EVs

[{"selector":"#anim-501c390e-2b9a-4f09-826b-1adacf2180c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb09efad-8d96-4b28-853e-be96d504e5ef","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f3ee0b6-d823-4f2b-b688-c71bee6576c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8761d4ba-352e-4197-ae65-686da6150d6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b5ae2c4-a197-4bc0-a9e0-d65151714b4a","keyframes":{"transform":["translate3d(-116.05352%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-035e65ef-542b-4248-8689-381666c380ee","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51ee18aa-c5f6-4155-84db-3b095a4f19a9","keyframes":{"transform":["translate3d(-239.8773%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tata Motors says once people switch to EVs, they rarely go back to petrol cars. Over 80% of their EV customers want to upgrade to a bigger electric car next, proving they are satisfied with their EV experience. Credits: tata.evofficial, Instagram

2025 Will Be Big

[{"selector":"#anim-65a8d052-2657-4bb1-ba18-a47449c4cc66","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71acd4f2-8ce5-4cbc-9bdc-9822a7ad2c88","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfe55f83-2449-4e30-90ce-6a659e4ac83d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f6b74b7-f810-46fe-ab59-0139d86ecf27","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3befbae-e8e9-4a14-b93b-090f29f91916","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b2b1a80-ff7f-47af-bd99-a94d605e9d60","keyframes":{"transform":["translate3d(87.98077%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a27608d-79bd-4aad-9376-91aef7afdb8c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Tata Motors believes 2025 will be a huge year for EVs in India. As more charging stations open and battery prices fall, more buyers will realize EVs offer better value, performance, and savings than petrol or diesel cars. Credits: tata.evofficial, Instagram

Tata Leads in EVs

[{"selector":"#anim-abe98d73-b405-4ea0-958e-ce27d3615296","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a85a1c76-1d56-44ad-aa06-59ddf5428721","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f73a23fd-2b59-4038-ac4d-ec1c6b41fb81 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d59a4512-7bd7-4661-bc97-4db76e4d5086","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9427681b-1996-4dc7-8294-1152bfd6a727","keyframes":{"transform":["translate3d(-116.05352%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0321d2d-5bc4-451b-aea3-83310f6485b2","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a975372c-0ceb-4b19-947c-9f2ce60d1e7d","keyframes":{"transform":["translate3d(-230%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tata Motors is India’s top EV company, holding a 38% market share. New models like the Harrier EV and Sierra EV will help them stay ahead as more companies enter the fast-growing Indian electric vehicle market. Credits: tatamotorscars, Instagram

EV Sales Growing Fast

[{"selector":"#anim-7ed93901-6f94-4dd2-95a7-34259ff6dcb2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-615dd4e8-a4b8-4429-b24c-4b40f76eaf0b","keyframes":{"transform":["translate3d(115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20a25def-b3c3-490b-8c17-8676c1f9a6b9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-da1eef8c-8f11-43c0-91bc-d69124113e55","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61e1be4a-c0d5-451b-a284-08468aa74348","keyframes":{"transform":["translate3d(88.88889%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c3bc503-6917-48fc-a942-0e3eda4d215b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f223c24-44cb-4581-8639-a18e776768a1","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] EVs now make up 12% of Tata’s total car sales, with some models reaching 25%. Tata expects that by 2030, at least 30% of its total sales will come from EVs, and this number could rise even higher. Credits: tatapunchofficial, Instagram

Harrier EV Coming Soon

[{"selector":"#anim-ccfb3bdc-08de-4b1c-b4e1-c20945708884","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b10724e4-f732-4597-b6f7-eeee6dcbafa9","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09325982-d984-468d-b17e-d57b1a7763cc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2c307d47-e5aa-4b93-91d2-7424c016d203","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab765d28-3952-446f-acae-95b9d6e3b0cb","keyframes":{"transform":["translate3d(-116.05352%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8304e55b-6926-4d6b-ad1e-876df1077750","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-601775ed-3277-4baa-bce2-68ced2973a6b","keyframes":{"transform":["translate3d(-238.41462%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The highly awaited Harrier EV will launch in the next six months. This stylish, high-tech electric SUV will offer powerful performance and long-range capabilities, making it a great option for Indian buyers. Credits: tata.evofficial, Instagram

Sierra EV Makes a Comeback

[{"selector":"#anim-5b1cd8c0-53a8-4c75-b950-54f2616599d7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b07fd21e-90ae-4443-a3cb-0403961ff497","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8b78a30-74d6-412f-af37-d41e86fc402a","keyframes":{"transform":["translate3d(115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ccd72a3-9724-4bf2-8dd3-47b7b90775af","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1739bf5-2ca8-48b6-988c-4538095cb9f7","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-992bfc79-34bf-49ac-8a50-97e588cd65e9","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9af61a6f-40d7-4a94-bca6-5ae6ca510043","keyframes":{"transform":["translate3d(88.42593%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tata Motors is bringing back the legendary Sierra as an EV. The modern version of this classic car will combine nostalgia with advanced technology, offering a stylish and feature-packed electric SUV for India. Credits: tatamotorscars, Instagram

The Volkswagen EV That Could Change Everything—Here’s What We Know!

[{"selector":"#anim-d88674d2-1439-4907-ad1d-b67eebe622cf","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff72d54b-6e8d-40c9-b04b-d0432620dd42","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4655.55534%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Thanks for Reading Credits: volkswagen, Instagram Read Next!